Strategy
Our P³ Insights process revealed that there was an opportunity to communicate directly with consumers and create a new and aspirational home improvement category for hallway refurbishment, driving demand into merchants and effectively poaching from under their competitors’ noses.
![Strategy](/images/work/richard-burbidge-strategy.jpg)
Creative Approach
Our work worked across every channel and featured aspirational imagery and messaging supported by reassurance of a hassle-free, quick and easy way to transform the heart of the home… the hallway and stairs.
![Website Design](/images/work/richard-burbidge-website-design.jpg)