Strategy
Our P³ Insights process revealed that there was an opportunity to communicate directly with consumers and create a new and aspirational home improvement category for hallway refurbishment, driving demand into merchants and effectively poaching from under their competitors’ noses.
Creative Approach
Our work worked across every channel and featured aspirational imagery and messaging supported by reassurance of a hassle-free, quick and easy way to transform the heart of the home… the hallway and stairs.
