The new design taking on board a full rebranding, featuring a refreshed visual identity, new logo, brand style guide, and voice & tone that would help HEA appeal to Institutions, Individuals, students/learners and agencies.
The Approach
Initially we undertook a full website audit, working through traffic data to understand the key areas of the website users were visiting and the key journey they were undertaking. We then exploited a number of tools available to dR, to heat map engagement levels, completed validation checks on content and conducted research into the content structure of the site to understand where visitors were getting lost.
