The agency convinced us that a lack of transactional data needn't be a barrier to segmentation. They knitted together all the disparate data sources to deliver organic growth in contacts and understanding; this means we can deliver more cost-effective, customer-focused multi-channel activity.
James Green, Communications Manager,
The creative execution and the strategy the agency created ensured that the 10% CashBack campaign was not only a favourite within the company, but made a real difference to our bottom line.
David Hinchliffe, Divisional Director Marketing,
We opted for dR initially because of their Customer Engagement credentials, but we’ve seen a real step-change creatively, both in store and across the customer collateral. We’ve a long-term goal of significant growth and development in this sector to match what we’re seeing in other Wal-Mart territories, which is exactly what dR’s support is helping us deliver.
Jeremy Stacey, Buying Manager
The marketing process was key to the success of this activity. Agency planning provided clear direction against our strategic needs to position our business in a very competitive market for growth. We now have more than an advertising campaign; we will continue to deploy the concept throughout our business and across the full channel mix.
James Cornell, Chief Executive,