Brand Strategy
Creating a new name and logo mark gave new life and meaning to the brand. The new name, Loyalty Works, heros the word Loyalty whilst becoming a statement - loyalty works to increase profits; it is successful.
Trades, Business Services
Branding Design Digital Brand strategy Planning Website design Website development Brand identity creation
Loyalty works, originally First4Loyalty, offers a service for building customer loyalty in the B2B sector. Having identified huge potential within the trade distribution sector where low spending accounts could be targeted, a new look and feel was required that would be more relevant to this audience.
Creating a new name and logo mark gave new life and meaning to the brand. The new name, Loyalty Works, heros the word Loyalty whilst becoming a statement - loyalty works to increase profits; it is successful.
Through a vibrant and striking look & feel, Loyalty Works would stand out to its relevant audience by separating itself - both visually and tonally - from other trade-based brands.
discover@dr-agency.com 0113 234 1788
33 Park Place, Leeds, West Yorkshire LS1 2RY
EST. 1993 © 2024 Direct Relations Limited. All Rights Reserved.
We use cookies to give you the best possible online experience. By clicking Accept All & Continue below, you’ll be agreeing for us to use cookies to help provide you the best possible experience and improve the site’s performance. For more information on cookies or to change your cookie preferences, see our Cookies Policy.
