Brand Strategy
Creating a new name and logo mark gave new life and meaning to the brand. The new name, Loyalty Works, heros the word Loyalty whilst becoming a statement - loyalty works to increase profits; it is successful.
Trades, Business Services
Branding Design Digital Brand strategy Planning Website design Website development Brand identity creation
Loyalty works, originally First4Loyalty, offers a service for building customer loyalty in the B2B sector. Having identified huge potential within the trade distribution sector where low spending accounts could be targeted, a new look and feel was required that would be more relevant to this audience.
Creating a new name and logo mark gave new life and meaning to the brand. The new name, Loyalty Works, heros the word Loyalty whilst becoming a statement - loyalty works to increase profits; it is successful.
Through a vibrant and striking look & feel, Loyalty Works would stand out to its relevant audience by separating itself - both visually and tonally - from other trade-based brands.
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