“The agency convinced us that a lack of transactional data needn’t be a barrier to segmentation. They knitted together all the disparate data sources to deliver organic growth in contacts and understanding; this means we can deliver more cost-effective, customer-focussed multi-channel activity.”
James Green, Communications Manager, Dulux

“The creative execution and the strategy the agency created ensured that the 10% CashBack campaign was not only a favourite within the company, but made a real difference to our bottom line. The increase in sales to our SME target market is even more outstanding when considered in the light of the current recession.”
David Hinchliffe, Divisional Director Marketing, Arco Limited

“We opted for dR initially because of their Customer Engagement credentials, but we’ve seen a real step-change creatively, both in store and across the customer collateral. We’ve a long-term goal of significant growth and development in this sector to match what we’re seeing in other Wal-Mart territories, which is exactly what dR’s support is helping us deliver.”
Jeremy Stacey, Buying Manager, ASDA Photo

“The marketing process was key to the success of this activity. Agency planning provided clear direction against our strategic needs to position our business in a very competitive market for growth. We now have more than an advertising campaign; we will continue to deploy the concept throughout our business and across the full channel mix.”
James Cornell, Chief Executive, Lowell Group

“This is a very hard message to get across in a way in which the audience will take it to heart, so the fact that this campaign spoke to them on their own terms was a definite winner for us. The real measure of the success of ‘made you look’ will be a reduction in road accidents in the City of York, the other elements are harder to measure but the consistency of the identity and the coverage achieved, we’re sure has made an impact already.”
Steve Hutchinson, Communications Manager, City of York Council