Strategy
Through considered and well designed consumer collateral, we would drive more customers to Meister
Selling a lifestyle
For Meister, we weren’t selling flooring - we were selling a lifestyle.
Manufacturing, Home Improvement
Design Marketing strategy Design for print Print production Brochure design Direct mail
Part of our involvement with Interfloor has been to support their introduction of a new range of flooring product to UK distribution. Meister is the foremost laminate flooring manufacturer in Germany. Interfloor’s exclusive distribution agreement has seen the product successfully launched into John Lewis and a separate range marketed to Independent UK Buying Groups. dR has provided brand identity and product collateral to support distribution.
Through considered and well designed consumer collateral, we would drive more customers to Meister
For Meister, we weren’t selling flooring - we were selling a lifestyle.
Taking cues from nature, history and minimalism, Meister’s wood flooring products were combined with accessories, architecture, colour themes and lifestyle photography to create tailored style guides for Meister’s product brochure. Working with an experienced interior designer, these style guides helped to elevate Meister’s products to a highly aspirational level and provided rich inspiration for potential buyers.
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