Manufacturing, Home Improvement
Advertising Brand strategy Planning Marketing strategy Design for print Print production Product branding/advertising Press advertising
dR has worked with Interfloor to create both corporate and product brand recognition, delivering increased awareness and sales. Working with the client’s initial strategic insight we have developed a differentiated product marketing strategy and a segmented message approach, whilst ensuring the work is campaignable and retains currency into the future.
Through innovative creative techniques and clever copywriting, underlay purchasing has been revolutionised with Interfloor’s Tredaire and Duralay brands being the most recognised brands in consumer market and the most in-demand product within the industry.
Influencing consumers at the point of purchase was key to our success.
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