Brand Strategy
Launch a consumer-facing home improvement brand with a full-service composite decking design, manufacture and installation proposition.
Manufacturing, Home Improvement
Branding Design Advertising Brand strategy Planning Marketing strategy Audience activation Website design Website development Design for print Brochure design Direct mail PPC
Fitrite Direct is part of Sash UK Group, one of the UK’s leading manufacturers of timber-alternative home improvement products with over 50 years of product development and manufacturing experience.
Launch a consumer-facing home improvement brand with a full-service composite decking design, manufacture and installation proposition.
Create an aspirational lifestyle lead generation campaign with a promise to transform outdoor spaces into amazing spaces you can use all year round.
Attention-grabbing PPC ads generated traffic to our new website which reinforced the proposition, provided inspiration and encouraged prospects to contact for further information.
Through our P³ insights process we discovered opportunities to target several consumer groups with highly relevant messaging. Users were directed to tailored pages based on comparisons to wood, home improvement, outdoor living or value for money.
We created a stunning new brochure for Fitrite Direct that would complement the look and feel of their new brand and website.
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