Strategy
In order to generate and increase sales, ASDA Photo needed to be accessible, vibrant and fun to resonate with their key audience - families.
Retail
Research Design Digital Advertising Brand strategy Planning Marketing strategy CRM Data Website design Digital design Design for print Print production Brochure design Direct mail Social media
Asda are one of the leading retail grocery brands in the UK. As part of their extensive offering Asda launched 174 Photo Centres nationwide offering a comprehensive range of gifts and prints.
In order to generate and increase sales, ASDA Photo needed to be accessible, vibrant and fun to resonate with their key audience - families.
ASDA Photo’s proposition of ‘Made Personal’, is realised through photography and creative that speaks to parents and families, looking to personalise their home with gifts and accessories that they feel like they have created themselves. We prioritise and highlight this feeling of ‘Made Personal’ throughout all of ASDA photo’s communications.
Creating a feeling of optimism, love and care throughout the brand would help to empathise with their key audience and inspire them to share this feeling through personalised photo gifts and products.
From design, to build, to scaled roll-out – seasonal and themed email marketing campaigns play an important role in driving traffic to ASDA Photo’s website during promotional periods.
We’ve had the pleasure to work with a variety of partners and suppliers with ASDA Photo including Nickelodeon, MeToYou and England Rugby.
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