The Approach
Taking the internal shape from the Fulcrum logo we developed a flexible mark that could represent the whole set of Spirit values, and also provided us with a device for communicating each value.
![Spirit mark development](/images/work/fulcrum-spirit-logo-development.jpg)
Wall vinyls
![Spirit Wall Vinyls](/images/work/fulcrum-spirit-wall-vinyls-1.jpg)
![Spirit Wall Vinyls](/images/work/fulcrum-spirit-wall-vinyls-2.jpg)
![Spirit Screen Saver](/images/work/fulcrum-spirit-wall-vinyls-3.jpg)
To create a set of brand values to inform and inspire Fulcrum’s team. We would take the project from initial concept and development of the values complete with look & feel, through to print production of the vinyl walls for their headquarters.
Fulcrum
Utilities
Design Digital Internal comms Brand strategy Planning Website design Website development Digital design Print production Sub-branding Animation
Taking the internal shape from the Fulcrum logo we developed a flexible mark that could represent the whole set of Spirit values, and also provided us with a device for communicating each value.