The Approach
Taking the internal shape from the Fulcrum logo we developed a flexible mark that could represent the whole set of Spirit values, and also provided us with a device for communicating each value.
Wall vinyls
To create a set of brand values to inform and inspire Fulcrum’s team. We would take the project from initial concept and development of the values complete with look & feel, through to print production of the vinyl walls for their headquarters.
Fulcrum
Utilities
Design Digital Internal comms Brand strategy Planning Website design Website development Digital design Print production Sub-branding Animation
Taking the internal shape from the Fulcrum logo we developed a flexible mark that could represent the whole set of Spirit values, and also provided us with a device for communicating each value.
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