Brand Strategy
First Gas would need to be a no-nonsense, quick reference point for potential customers to request a quote or receive more information.
Utilities
Branding Brand strategy Website design Website development PPC Brand identity creation
We identified an uninformed segement of the Fulcrum audience that had one-off, small-scale projects such as retailers and restaurants. Disengaging with the Fulcrum corproate brand, there was a need for a sub-brand to communicate with this segment more effectively.
First Gas would need to be a no-nonsense, quick reference point for potential customers to request a quote or receive more information.
A bold, clean style creates a tone that is accessible and straightforward as to allow users to quickly find what they need. The First Gas character provides a friendly face and adds personality.
Fulcrum Utility Services needed a brand with a clear distinction from other utility companies within the sector, and also a differentiation from its main offering to big businesses and major projects. Creating a highly approachable brand with a friendly face (quite literally) would break down barriers for smaller, independent customers requiring the same utility services. The First Gas and First Electric brands achieve this friendly and accessible approach through vibrant, expressive and welcoming hero characters.
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