After the completion of a comprehensive HE sector 'Consultation' (undertaken by dR Research & Consultancy), the insight provided the planning direction for bringing the new sector agency and its brand to life. Our key task was to develop the brand's value proposition, tailored and positioned to the different audience segments' particular perspectives and needs. This was achieved with the brand's Strategic Framework, a master view of the brand story, containing all of the essential elements of Advance HE's offering and activities.
This Strategic Framework then forms the foundations from which Advance HE will develop all of their communications going forward. Some examples of are also featured in the case study.
Research Brand strategy
Connect is a sub-brand. It is the principle voice between Advance HE and its 'users', the widest base of those working in HE including Academics, supporting learning roles and professional services, both in the UK and across the world. dR created the identity and then provided support to a successful launch.
The Advance HE brand provides accreditation value for all Higher Education institutions, across four key strands of value associated with the master brand: teaching quality, equality and diversity, leadership and management, and good governance.
Our membership materials convey value through accreditation and charter marks, combined with Advance HE membership status.
A key strand of Advance HE support for higher education is good governance and providing sector programmes and events. The first of a range of key service area brochures illustrate how the brand identity translates into practical application.