The Strategy
To hero the striking brand identity and create stand-out and prominence within specialist press, adopting a strong and confident brand positioning and feature the primary corporate colour which would become synonomous with HEA and bold headlines that would act to change the sector's perception of the HEA.
Advertising Institutional Services
Creating a distinct look and feel for advertising products/services for institutions (rather than individuals) helped to differentiate between HEA’s offering across its wide-ranging audience.
Giving Faculties an Identity
Distinct logo variations for the varying faculties within institutions (Arts & Humanities, STEM, Social Sciences, Health & Social Care) shows the audience that HEA can offer tailored services that can support the needs of every part of Higher Education.
