Brand Strategy

By creating clear brand differentiation from its competitors BSL Brammer’s new brand value proposition provided the foundation for dR to develop and execute major brand and strategic work to help in the vital evolution of the company by introducing tactical communication programmes dedicated to achieving long-term sales growth by creating engagement and relationship building sales conversion campaigns across the different audience segments. Programmes included customer lead generation and acquisition, loyalty and reward schemes, reactivation of lapsed and dormant customers and incentive programmes to uplift low spending accounts.