Data has no value unless you know what to do with it – how to analyse it, how to segment it, how to ensure it’s up to date and relevant. Our data specialists can take your data and make sense of it, making it usable and releasing its true value.
Our in-house data offering has been at the heart of many successful campaigns since the agency’s inception, and invariably completes the strategic picture – from data planning, database design & build and customer targeting, through to profiling, segmentation and response analysis.
Data needs to live somewhere and be easily accessible within an organisation if it’s to become an asset through delivering insight and customer understanding.
We design, build and manage bespoke, scalable marketing databases where your data can positively manage the customer journey.
Getting a 360 degree view and understanding of your audience is vital to delivering more relevant communications - which increase response levels, grows audience value and improves ROI or goal achievement.
You want to measure effectiveness and demonstrate accountability, so monitoring and evaluation is key. We have the skills and experience to reveal actionable knowledge and the expertise to measure activity and its value.
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discover@dr-agency.com 0113 234 1788
33 Park Place, Leeds, West Yorkshire LS1 2RY
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