Background

World famous, GE Money is one of the largest specialist financial services brand in the UK. Agency services provided cover branding and identity development, card design, customer communications and in-branch point of sale; database design, management and analysis and reporting; consultancy and strategic planning for loyalty and relationship marketing. Financial product areas worked on include retail POS finance, personal lending, store card marketing, affinity credit cards, personal insurance, b2b automotive finance and the launch of an experimental banking product First Personal Bank.