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Manufacturing, Home Improvement


Branding Design Advertising Brand strategy Planning Marketing strategy Audience activation Website design Website development Design for print Brochure design Direct mail PPC


Fitrite Direct is part of Sash UK Group, one of the UK’s leading manufacturers of timber-alternative home improvement products with over 50 years of product development and manufacturing experience.

Brand Strategy

Launch a consumer-facing home improvement brand with a full-service composite decking design, manufacture and installation proposition.

Creative approach

Create an aspirational lifestyle lead generation campaign with a promise to transform outdoor spaces into amazing spaces you can use all year round.

Design & build of responsive website

Attention-grabbing PPC ads generated traffic to our new website which reinforced the proposition, provided inspiration and encouraged prospects to contact for further information.

Responsive Website

Aspirational Brochure

We created a stunning new brochure for Fitrite Direct that would complement the look and feel of their new brand and website.

Fitrite Brochure

Pilot lead generation sales funnel


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