Sparking inspiration
As well as describing the features of the product, it was important for the audience to be able to imagine themselves using the product in their own space.
Create a new look and feel website which clearly communicates the wide ranging benefits of the Fitrite Direct service - innovative UPVc decking - and the values of the brand as a whole, whilst driving leads to increase sales.
Fitrite Direct
Manufacturing, Home Improvement
Digital Marketing strategy Audience activation Website design Website development PPC
The main goal was to create as many customer leads as possible. Making it as easy as possible for the user to understand what the product is, relate to it through aspirational photography and why it is better than a wood decking alternative was key. Alongside this communication, the user would constantly be presented with a way to progress and move forward to providing details or booking a consultation with a salesperson.
As well as describing the features of the product, it was important for the audience to be able to imagine themselves using the product in their own space.
Through our P³ insights process we discovered opportunities to target several consumer groups with highly relevant messaging. Users were directed to tailored pages based on comparisons to wood, home improvement, outdoor living or value for money.
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