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Repositioning for sustainable growth
HEA
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Creating a fresh and engaging website that builds Fulcrum’s reputation
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Sector

Distribution, Trades

Services

Design Brand strategy CRM Data Design for print Brochure design Direct mail Sub-branding Product branding/advertising

Background

With a wide range of brands including Cuprinol Trade, Glidden, Dulux Trade, Hammerite and Polycell Trade all under their umbrella, Dulux Trade needed a consistent and brand neutral customer communication identity and programme to enable engagement with decorators.

TradeXpress Newsletter

Our P³ insights process delivered TradeXpress – a dialogue brand which aligned to a database and enabled us to deliver engaging and relevant content directly to our audience. TradeXpress worked across all channels, from printed newsletter to email bulletins.

Trade Press Brochure
Trade Press Promo

Engaging website launch promotion pack

Launch Promotion Pack

Prospecting product promotion direct mail pack

Promotional Direct Mail Pack

Dulux Trade Vinyl Matt 48-sheet concept

Dulux Ad Concept
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