Fulcrum Logo

The Objective

Fulcrum wanted to evolve and refresh the brand to introduce new life to the identity, whilst reinforcing their value proposition and helping position themselves to be an industry leader.






Branding Design Brand strategy Digital design Design for print

The Approach

To give Fulcrum a real sense of identity and life, we created the Fulcrum streamlines. These flowing energy lines invigorate Fulcrum’s photography whilst visually describing what they do; providing energy and power to businesses and homes throughout the UK.

Energising photography

Streamlines throughout the brand

Fulcrum Van livery
Streamlines throughout the brand

Project 52 target tracker

Project 52 Responsive Website

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