Website homepage and 'means business' campaign microsite
![Website homepage and 'means business' campaign microsite](/images/work/wep/ipad-website-1140px.jpg)
Press advertising and printed literature
![Press advertising and printed literature](/images/work/wep/viral-blindspot-555px.jpg)
![Press advertising and printed literature](/images/work/wep/viral-close-555px.jpg)
![Press advertising and printed literature](/images/work/wep/viral-look-555px.jpg)
![Press advertising and printed literature](/images/work/wep/viral-speed-555px.jpg)
Public Sector
The four unitary authorities in the South-West of England challenged dR to develop a unique and flexible campaign identity to reach out (literally) and achieve impact and acceptance from a target audience who believed they were invincible.
It had to differ from the usual fear/danger approach of traditional road safety communications and allow a significant focus of activity to be targeted at an incredibly ‘hard to reach’ audience of 16-25-year-olds.