Marketing is fast-becoming an exact and quantifiable science. When generating prospect leads for an organisation’s sales function the focus is not only on quality, but quantity. Too few means targets are at risk and a salesforce is under-utilised; too many and opportunity can be wasted. Investors in People embraced dR Agency’s P³ Insights process to overcome this issue… one that had the additional complexity of regional sales locations with vastly differing (and ever changing) requirements.
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