Identifying customer value and creating segmentation models in the absence of sales data


A lack of transactional data needn’t be a barrier to segmentation; it actually forces you to explore the more attitudinally-revealing areas of engagement, recency and frequency.  dR Agency examined non-fiscal interaction and touchpoints across disparate, multi-channel data sources to create a picture of ‘engagement value’ that allowed Dulux Trade to take a segmented and successful approach to cost-effective communications.

Download the full case study


Enter your details below to download the Client Issue Case Study - 'Identifying customer value and creating segmentation models in the absence of sales data'

CONTACT US TO FIND OUT MORE

Call Us

CALL US
0113 234 1788

Find Us

FIND US
9 SPRINGWELL COURT
HOLBECK LANE
LEEDS, LS12 1AL

Email Us