time retail finance

Time Retail Finance: Retail financial services

Part of the Kingfisher Group and a pioneer of customer versus product account value development. The Group covered B&Q, Comet, Superdrug and Next amongst others and TRF provided a customer management framework to build value for individual retailers and the Group. With Relationship Marketing as the key strategy proposed and developed by dR, we were involved with the launch and successful delivery of a range of the new Timeloan personal lending product, making the most of the established store relationship and expanding the value of those relationships into new transaction areas. The best performing campaigns achieved 8 times the conversion performance of normal lending propositions. 

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