savvi

Hitachi Capital Credit Finance: retail and consumer finance

‘savvi’ was our inspirational personal engagement brand solution for HCCF, created to develop a direct and monetised relationship with customers who had taken HCCF promotional credit when buying from other high street retailers and the like (HCCF’s customers). savvi became the platform for personal one to one targeted marketing to customers, to promote repeat purchase, store traffic generation across all retailers, customer account management efficiencies and cross selling into new personal lending product developed by HCCF.

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