lada cars

Lada Cars: automotive

An icon and one of the first retro brands, LADA appealed to a diverse but highly niche audience. Whilst Inchcape marketed the product in the UK, we provided a complete cradle to grave relationship marketing range of activities to convert sales and maximise customer lifetime value. Driven by replacement intention insight and utilising bespoke developed CRM, dR supported both the dealer network and centralised national effort of LADA Cars across prospecting and a formalised Loyalty Programme.

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