With a wide range of brands including Cuprinol Trade, Glidden, Dulux Trade, Hammerite and Polycell Trade all under their umbrella, Dulux Trade needed a consistent and brand neutral customer communication identity and programme to enable engagement with decorators. Our P³ Insights process delivered TradeXpress – a dialogue brand which worked across all channels, from printed newsletter to email bulletins.
Dulux Trade Vinyl Matt 48-sheet concept.
Data Planning Process model.
Trade periodical magazine.
Prospecting promotional items and direct mail pack.
Engaging website launch promotion pack.
Prospecting product promotion direct mail pack.
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