barclays

Barclayloan: Personal Lending, brand development and direct marketing

dR were appointed to refresh and rejuvenate the personal lending identity for Barclays. First, we established a new identity and consumer promise, a positioning that Barclayloan marketed for many years - ‘Make it Happen’. It was even considered for Barclay-wide adoption. Implementation combined use of data analysis for lifestage and lifecycle targeting, with a wide application of direct marketing campaign activity. Champion challenger tactics saw performance trebled.

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