asda financial

ASDA FINANCIAL: ADDING VALUE FOR CUSTOMERS WITH AFFINITY MARKETING

Initially involved in creating card design for the core credit card proposition for Asda Financial Services, we expanded our role to help create the engine to drive a broad range of communications. In association with their affinity partners, ASDA offer a wide and varied range of financial products and services. Struggling with multiple internal data sets and sources, dR were challenged to provide ASDA with a single customer view (4m+ customers) to enable tracking of ‘prospect’ and ‘live’ product and customer interactions. The creation of a single master database enabled attribute driven selection for marketing campaign delivery. From ‘welcome’ to 'make active', the CRM system enabled direct communications to hundreds of thousands of Asda customers.

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