Making Road Safety Compelling – Phase 2


The objective here was to take a successful road safety intervention (see Case Study on Phase 1) onto the next stage; to reach deeper and address issues more directly in an innovative way, without resorting to the usual ‘shock’ tactics that had become expected and increasingly ignored. Download the Case Study to see how our P3 Insights process helped make a cynical group of 16-25 year olds stop, look and listen.

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