Since its launch in 1991, Investors in People had become associated closely with training, HR, the Public Sector and was often considered only relevant to large organisations. It was also seen as inflexible and all about bureaucratic form-filling.
dR’s challenge was to re-position and re-launch IiP to a target audience of SME business leaders and help them realise the potential of the organisation’s highly-effective strategic service to optimise business performance and growth.
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