Building Dialogue with Decorators


Dulux Trade is an ‘umbrella’ for a wide range of brands including Cuprinol Trade, Glidden, Dulux Trade, Hammerite and Polycell Trade, therefore, a neutral vehicle was required. Our P³ Insights processed delivered TradeXpress and subsequently opened up the opportunity for dialogue across Decorators’ preferred channels, aligned to a database that enabled us to evaluate and respond to engagement.

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