Our Blog – Thinking, Good Ideas and Comment

Do B&Q sell drills, or do they sell holes? Their customers want neither!
07 July 2016 by CHRISTIAN SHONE, Head of Design

Do B&Q sell drills, or do they sell holes? Their customers want neither!

It’s an interesting view to try and understand what the customer really wants from your product

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Does 100 x 1% = 100%?
01 February 2016 by CHRISTIAN SHONE, Head of Design

Does 100 x 1% = 100%?

How the "Marginal Gains Philosophy" used by Team Sky and the England Rugby Team works in the dR Creative Department…

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Now THAT’S a tasty burger. Or is it?
07 November 2015 by MIKE NORRINGTON, Art Director

Now THAT’S a tasty burger. Or is it?

How does the increased use of the ‘Hamburger’ menu icon impact on the user experience of dR's new website?

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Dedupe?  Sounds simple enough…
09 May 2015 by CHRIS MIDGLEY, Data Technician

Dedupe? Sounds simple enough…

Such a harmless little word, dedupe, it doesn’t really stand out as requiring too much consideration overall, but think on...

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Mind the gap!
03 February 2015 by ELLIOTT HOLMES, Digital Creative

Mind the gap!

Screen resolutions are steadily increasing, but with mobile browsing growing at an alarming rate could this bring problems in the future?

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Making sense of the Google algorithm
17 November 2014 by ELLIOTT HOLMES, Digital Creative

Making sense of the Google algorithm

Keeping all the internet’s web pages organised can’t be an easy job. But how does Google decide which webpage is more important than another?

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What’s more engaging... clever targeting or great creative?
05 October 2014 by GARY NORTH, Creative Copywriter

What’s more engaging... clever targeting or great creative?

Ask anyone which outdoor poster campaign they remember and something will come to mind pretty quickly – whether it’s ‘Hello boys’…

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Is the Economy stupid!
30 September 2014 by RUARI KIRWAN, Senior Planner

Is the Economy stupid!

Securing a Better Future, the latest political slogan or a pointer to better marketing?

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